{"id":14330,"date":"2020-05-20T16:00:39","date_gmt":"2020-05-20T19:00:39","guid":{"rendered":"http:\/\/prueba.alooh.org\/webinars-dpaa-homeroom\/"},"modified":"2022-03-06T17:09:27","modified_gmt":"2022-03-06T20:09:27","slug":"webinars-dpaa-homeroom","status":"publish","type":"post","link":"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/","title":{"rendered":"WEBINARS “DPAA HOMEROOM”"},"content":{"rendered":"

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that it will host a pair of \u201cDPAA Homeroom\u201d learning from home webinars on May 20 and June 9.<\/p>\n

\u201cDPAA Homeroom\u201d represents an expansion and new branding of the organization\u2019s continuing education series designed to help those working in and with the digital out-of-home (DOOH) industry to develop and refresh their skills.<\/p>\n

The first event, on May 20, will be \u201cDefining Digital Audiences with Data,\u201d followed on June 9 by \u201cBrand Loyalty During COVID-19.\u201d Registration for both events is free and open to DPAA members and non-members alike. Following are details on each:<\/p>\n

Defining Digital Audiences with Data<\/strong><\/a>
\nMay 20, 11am ET<\/p>\n

Today\u2019s consumers expect highly personalized marketing messages from brands. But with 7.8 billion consumers worldwide, how can brands keep up with this expectation? This webinar and demo will showcase how demographic and consumer data can be used to deliver effective and accurate DOOH experiences to target audiences.<\/p>\n

Understand how brands (retail, insurance, telecom, etc.) are leveraging multi-scale data to deliver effective messaging to target consumers. Top demographic experts will explain the different types of data and when to use each, and how to combine aggregated demographics and segmentation with individual consumer level data for effective DOOH advertising.<\/p>\n

Event sponsor Precisely (formerly known as Syncsort) will provide two subject matter experts: Andy Peloe, Senior Product Manager, and Dylan Conrad, Product Manager.<\/p>\n

Registration is open for this event.<\/a><\/p>\n

 <\/p>\n

Brand Loyalty During COVID-19<\/strong><\/a>
\nJune 9, 11am ET<\/p>\n

Consumer behavior has certainly changed since the arrival of COVID-19. Limited supplies, lines to get into markets and social distancing have changed the way people shop. Research shows that 74% of app users and 72% of in-store shoppers seek out new brands when they can\u2019t find what they want.<\/p>\n

Are these behavior shifts permanent? How do challenger brands take advantage of this? How do big brands keep their loyal customers? This webinar will provide insights on today\u2019s consumer and how brands can win them over (or win them back) with out-of-home advertising.<\/p>\n

The webinar will feature new tracking behavior via a national retailer case study, new data on brand loyalty, and insights on how to use OOH advertising to influence consumers during these times.<\/p>\n

Vardan S. Kirakosyn, VP Research & Strategy for webinar sponsor MFour, will lead the discussion.<\/p>\n

\u201cWe know from the tremendous turnouts at our WE.DOOH webinars that people have a very strong desire to use this time working from home to learn while connecting with friends and colleagues,\u201d said Barry Frey, President & CEO, DPAA. \u201cThe subject matter experts for these two \u2018DPAA Homeroom\u2019 events will bring actionable insights to the forefront; insights that will prove very valuable as the economy begins to open in various regions.\u201d<\/p>\n

Registration is open for this event.<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that it will host a pair of \u201cDPAA Homeroom\u201d learning from home webinars on May 20 and June 9. \u201cDPAA Homeroom\u201d represents an expansion and new branding of the organization\u2019s continuing education […]<\/p>\n","protected":false},"author":1,"featured_media":14691,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[73],"tags":[],"class_list":["post-14330","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alooh-en"],"acf":[],"yoast_head":"\nWEBINARS "DPAA HOMEROOM" - Alooh Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WEBINARS "DPAA HOMEROOM" - Alooh Latam\" \/>\n<meta property=\"og:description\" content=\"DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that it will host a pair of \u201cDPAA Homeroom\u201d learning from home webinars on May 20 and June 9. \u201cDPAA Homeroom\u201d represents an expansion and new branding of the organization\u2019s continuing education […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/\" \/>\n<meta property=\"og:site_name\" content=\"Alooh Latam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aloohlatam\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-20T19:00:39+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-06T20:09:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/05\/DPAA-HOMEROOM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"770\" \/>\n\t<meta property=\"og:image:height\" content=\"372\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/alooh.org\/#\/schema\/person\/439293e20131ef752972f72cef70492b\"},\"headline\":\"WEBINARS “DPAA HOMEROOM”\",\"datePublished\":\"2020-05-20T19:00:39+00:00\",\"dateModified\":\"2022-03-06T20:09:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/\"},\"wordCount\":476,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/alooh.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/05\/DPAA-HOMEROOM.png\",\"articleSection\":[\"ALOOH\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/\",\"url\":\"https:\/\/alooh.org\/en\/webinars-dpaa-homeroom\/\",\"name\":\"WEBINARS \\\"DPAA HOMEROOM\\\" - 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