{"id":14340,"date":"2020-04-26T16:00:39","date_gmt":"2020-04-26T19:00:39","guid":{"rendered":"http:\/\/prueba.alooh.org\/world-out-of-home-organization-appoints-new-commercial-arts-for-biggest-ever-out-of-home-global-marketing-campaign\/"},"modified":"2022-03-08T15:39:53","modified_gmt":"2022-03-08T18:39:53","slug":"world-out-of-home-organization-appoints-new-commercial-arts-for-biggest-ever-out-of-home-global-marketing-campaign","status":"publish","type":"post","link":"https:\/\/alooh.org\/en\/world-out-of-home-organization-appoints-new-commercial-arts-for-biggest-ever-out-of-home-global-marketing-campaign\/","title":{"rendered":"World Out of Home Organization Appoints New Commercial Arts for Biggest ever Out of Home Global Marketing Campaign"},"content":{"rendered":"<p>The <strong>World Out of Home Organization<\/strong> (WOO) \u2013 which represents Out of Home media owners, national associations and specialist media agencies worldwide \u2013 has appointed <strong>New Commercial Arts<\/strong> to handle a major global campaign to promote the medium as Covid-19 lockdown eases.<\/p>\n<p>The campaign will run on OOH sites donated by media owners in countries worldwide.\u00a0<strong>It will be the biggest\u00a0OOH campaign of all time,<\/strong>\u00a0with support from national OOH associations and specialist OOH agencies as well as the multiple OOH media owners, all working in concert.<\/p>\n<p><em>WOO President Tom Goddard says: This appointment and the massive campaign to come, marks an important milestone for global Out of Home. It shows the industry coming together to\u00a0lead the advertising recovery from Covid-19 by showing a united and trusted global medium at its best and most effective, at a time when other major media channels are not providing safe platforms for Global Brands.\u00a0<\/em><\/p>\n<p><em>\u201cWe\u2019re delighted to have appointed New Commercial Arts, an exciting new agency with a tremendous pedigree, as our first advertising agency and we are delighted with the initial work they have produced, which will run in July and September.\u201d<\/em><\/p>\n<p>New Commercial Arts\u00a0CEO <strong>James Murphy<\/strong> says:<em> This is a tremendous win for the agency, our first\u00a0piece of international business and one for a global medium we love. We all grew up inspired by great posters and it\u2019s a tremendous honor and responsibility to be charged with helping to return OOH to center stage for consumers and advertisers.\u201d<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The World Out of Home Organization (WOO) \u2013 which represents Out of Home media owners, national associations and specialist media agencies worldwide \u2013 has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. The campaign will run on OOH sites donated by media owners in countries [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14662,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[73],"tags":[],"class_list":["post-14340","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alooh-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>World Out of Home Organization Appoints New Commercial Arts for Biggest ever Out of Home Global Marketing Campaign - Alooh Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alooh.org\/en\/world-out-of-home-organization-appoints-new-commercial-arts-for-biggest-ever-out-of-home-global-marketing-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"World Out of Home Organization Appoints New Commercial Arts for Biggest ever Out of Home Global Marketing Campaign - Alooh Latam\" \/>\n<meta property=\"og:description\" content=\"The World Out of Home Organization (WOO) \u2013 which represents Out of Home media owners, national associations and specialist media agencies worldwide \u2013 has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. 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