{"id":14342,"date":"2020-07-06T16:00:39","date_gmt":"2020-07-06T19:00:39","guid":{"rendered":"http:\/\/prueba.alooh.org\/according-to-ipsos-peru-for-post-quarantine-consumers-ooh-advertising-is-the-most-reliable\/"},"modified":"2022-03-06T17:15:11","modified_gmt":"2022-03-06T20:15:11","slug":"according-to-ipsos-peru-for-post-quarantine-consumers-ooh-advertising-is-the-most-reliable","status":"publish","type":"post","link":"https:\/\/alooh.org\/en\/according-to-ipsos-peru-for-post-quarantine-consumers-ooh-advertising-is-the-most-reliable\/","title":{"rendered":"ACCORDING TO IPSOS PERU, FOR &#8220;POST QUARANTINE&#8221; CONSUMERS, OOH ADVERTISING IS THE MOST RELIABLE"},"content":{"rendered":"<p>The marketing company <strong>Ipsos Peru<\/strong> carried out, on behalf of <strong>Alac Outdoor<\/strong>, a market study called \u201c<strong>New consumer expectations and the use of post-quarantine media\u201d.<\/strong> The research aimed to know, analyze and study the relationship between Peruvian post-quarantine audiences and the media (TV, outdoor advertising, digital media, radio and written press).<\/p>\n<p>Through this report, their perspective, mobilization habits, communication expectations, among others, were evaluated, which will allow generating a broader field of focus to facilitate the decision-making of brands and businesses.<\/p>\n<p>The study was based on 3 important pillars: the attitudinal factor, the relationship with the media, and the projection of their post-quarantine consumption habits. According to the research, new &#8220;post-quarantine&#8221; consumers prioritize saving and safe transport, revealing their reasons for leaving home, where 62% declared having work as their main reason, and 49% attending markets, supermarkets and pharmacies.<\/p>\n<p>Within the profile, 95% stated that they expected to see their brands as equal or more active at the communication level than before, and in this sense, the OOH medium stood out for its high reliability and high level of attention from the users surveyed, compared to other media such as TV, digital media, or radio. In addition, 54% declared their permeability to receive messages from OOH advertising, being more accessible to generate links with their favorite brands.<\/p>\n<p>The presentation of the study included the presentation of <strong>Gabriel Lab\u00f3<\/strong>, Senior Director Brand Health Tracking of Ipsos Peru, and as panelists <strong>Antonio Miranda<\/strong>; Founder of Advertising Workers and <strong>Jose Carlos Pestana<\/strong>; CEO Publicis Groupe Peru.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The marketing company Ipsos Peru carried out, on behalf of Alac Outdoor, a market study called \u201cNew consumer expectations and the use of post-quarantine media\u201d. The research aimed to know, analyze and study the relationship between Peruvian post-quarantine audiences and the media (TV, outdoor advertising, digital media, radio and written press). Through this report, their [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[73],"tags":[],"class_list":["post-14342","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alooh-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ACCORDING TO IPSOS PERU, FOR &quot;POST QUARANTINE&quot; CONSUMERS, OOH ADVERTISING IS THE MOST RELIABLE - Alooh Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alooh.org\/en\/according-to-ipsos-peru-for-post-quarantine-consumers-ooh-advertising-is-the-most-reliable\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ACCORDING TO IPSOS PERU, FOR &quot;POST QUARANTINE&quot; CONSUMERS, OOH ADVERTISING IS THE MOST RELIABLE - Alooh Latam\" \/>\n<meta property=\"og:description\" content=\"The marketing company Ipsos Peru carried out, on behalf of Alac Outdoor, a market study called \u201cNew consumer expectations and the use of post-quarantine media\u201d. 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