{"id":14345,"date":"2020-08-10T16:00:39","date_gmt":"2020-08-10T19:00:39","guid":{"rendered":"http:\/\/prueba.alooh.org\/pj-solomon-launched-a-report-on-the-current-situation-of-the-media\/"},"modified":"2022-03-06T17:15:57","modified_gmt":"2022-03-06T20:15:57","slug":"pj-solomon-launched-a-report-on-the-current-situation-of-the-media","status":"publish","type":"post","link":"https:\/\/alooh.org\/en\/pj-solomon-launched-a-report-on-the-current-situation-of-the-media\/","title":{"rendered":"PJ SOLOMON LAUNCHED A REPORT ON THE CURRENT SITUATION OF THE MEDIA."},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">Financial advisory company <strong>PJ Solomon<\/strong> published an analysis \u201c<strong>TODAY\u2019S ADVERTISING: WHERE ARE WE NOW? 2020<\/strong>\u201d, about the current situation of Media in the US, including digital media, OOH\/Outdoor, Television, Radio, Podcasts and Graphics.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Regarding the OOH Industry in particular, the study indicates that business as a whole is expected to decrease by 15-20% as a result of the COVID-19 and the decline in the advertising budget. In the US, although investment in OOH has decreased in most of the country, certain segments or verticals of OOH continue to function properly. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">According to the report, the OOH market for the long term remains positive \u201cgiven that it\u2019s the only media channel that can effectively reach a mass audience\u201d. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">If you want to download the full paper, click <a href=\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/08\/2020-Advertising-Trends_2020.08.03.pdf\"><span class=\"s2\">here<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Financial advisory company PJ Solomon published an analysis \u201cTODAY\u2019S ADVERTISING: WHERE ARE WE NOW? 2020\u201d, about the current situation of Media in the US, including digital media, OOH\/Outdoor, Television, Radio, Podcasts and Graphics.\u00a0 Regarding the OOH Industry in particular, the study indicates that business as a whole is expected to decrease by 15-20% as a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[73],"tags":[],"class_list":["post-14345","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alooh-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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