{"id":14283,"date":"2020-05-20T13:23:00","date_gmt":"2020-05-20T16:23:00","guid":{"rendered":"http:\/\/prueba.alooh.org\/dpaa-homeroom\/"},"modified":"2022-03-08T15:43:30","modified_gmt":"2022-03-08T18:43:30","slug":"dpaa-homeroom","status":"publish","type":"post","link":"https:\/\/alooh.org\/pt-br\/dpaa-homeroom\/","title":{"rendered":"DPAA “HOMEROOM”"},"content":{"rendered":"

DPAA, a associa\u00e7\u00e3o l\u00edder mundial de marketing comercial que representa publicidade e que impulsiona a digitaliza\u00e7\u00e3o da m\u00eddia OOH, anunciou que organizar\u00e1 dois semin\u00e1rios on-line do “DPAA Homeroom”, em 20 de maio e 9 de junho.<\/p>\n

“DPAA Homeroom” \u00e9 uma nova marca na s\u00e9rie educacional da organiza\u00e7\u00e3o, projetada para ajudar aqueles que trabalham na ind\u00fastria de DOOH a desenvolver e atualizar suas Habilidades.<\/p>\n

O primeiro evento, realizado em 20 de maio, ser\u00e1 sobre \u201cDefini\u00e7\u00e3o de audi\u00eancias digitais. com dados \u201d, seguido em 9 de junho com\u201c Fidelidade \u00e0 marca durante o COVID-19 \u201d. o As inscri\u00e7\u00f5es para os dois eventos s\u00e3o gratuitas para membros do DPAA e aqueles que n\u00e3o s\u00e3o. Detalhes s\u00e3o fornecidos abaixo sobre cada evento<\/p>\n

<\/div>\n
Defini\u00e7\u00e3o de audi\u00eancias digitais com dados.<\/strong>
\n20 de maio, 11h ET<\/div>\n
<\/div>\n
Os consumidores de hoje esperam mensagens de marketing altamente personalizadas das marcas. Mas com apenas 7,8 bilh\u00f5es de consumidores em todo o mundo, Como as marcas podem acompanhar essa expectativa? Este webinar mostrar\u00e1 como a demografia do consumidor pode ser usada para fornecer Experi\u00eancias DOOH eficazes e precisas para o p\u00fablico-alvo.<\/div>\n
<\/div>\n
Ele mostrar\u00e1 como as marcas (varejo, seguros, telecomunica\u00e7\u00f5es, etc.) s\u00e3o alavancar dados em v\u00e1rias escalas para entregar mensagens efetivas aos consumidores. Os melhores especialistas demogr\u00e1ficos explicar\u00e3o os diferentes tipos de dados e quando us\u00e1-los e como combinar dados demogr\u00e1ficos agregados e segmenta\u00e7\u00e3o com dados individuais no n\u00edvel do consumidor para obter uma publicidade eficaz do DOOH.<\/div>\n
<\/div>\n
\n

O patrocinador do evento Precisely (formalmente conhecido como Syncsort) apresentar\u00e1 dois especialistas no assunto: Andy Peloe, gerente s\u00eanior de produtos e Dylan Conrad, gerente Produtos.<\/p>\n

As inscri\u00e7\u00f5es para este evento est\u00e3o abertas.<\/a><\/p>\n

Fidelidade \u00e0 marca durante o COVID-19<\/strong><\/p>\n<\/div>\n

9 de junho, 11h ET<\/div>\n
O comportamento do consumidor mudou desde a chegada do COVID-19. o suprimentos limitados, diretrizes para entrada no mercado e distanciamento O social mudou a maneira como as pessoas compram. Pesquisas mostram que 74% dos usu\u00e1rios de aplicativos para dispositivos m\u00f3veis e 72% dos compradores das lojas, eles procuram novas marcas quando n\u00e3o conseguem encontrar o que desejam.<\/div>\n
<\/div>\n
Essas mudan\u00e7as comportamentais s\u00e3o permanentes? Como as marcas s\u00e3o usadas competitivo sobre isso? Como as grandes marcas mant\u00eam seus clientes fi\u00e9is? Leste O webinar fornecer\u00e1 informa\u00e7\u00f5es sobre o consumidor atual e como as marcas Eles podem ganh\u00e1-los (ou recuper\u00e1-los) com publicidade OOH.<\/div>\n
<\/div>\n
O webinar apresentar\u00e1 um novo m\u00e9todo de acompanhamento atrav\u00e9s de um estudo de um neg\u00f3cios de varejo, novos dados de fidelidade da marca e informa\u00e7\u00f5es sobre como usar a publicidade OOH para influenciar os consumidores durante esses tempos. O evento ser\u00e1 liderado por Vardan S. Kirakosyn, vice-presidente de pesquisa e estrat\u00e9gia da empresa MFour, patrocinadora do webinar.<\/div>\n
<\/div>\n
\n

“Sabemos da tremenda participa\u00e7\u00e3o em nossos webinars we. DOOH que o as pessoas t\u00eam um grande desejo de usar este tempo trabalhando em casa para aprender ao se conectar com amigos e colegas”, disse Barry Frey, presidente e CEO da DPAA. “Os especialistas no assunto para esses dois DPAA Homeroom\u00a0 eventos trar\u00e3o ideias acion\u00e1vel na vanguarda; id\u00e9ias que ser\u00e3o muito valiosas como a economia come\u00e7am a abrir em v\u00e1rias regi\u00f5es”.<\/p>\n

As inscri\u00e7\u00f5es para este evento est\u00e3o abertas.<\/a><\/p>\n

<\/div>\n
<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

DPAA, a associa\u00e7\u00e3o l\u00edder mundial de marketing comercial que representa publicidade e que impulsiona a digitaliza\u00e7\u00e3o da m\u00eddia OOH, anunciou que organizar\u00e1 dois semin\u00e1rios on-line do “DPAA Homeroom”, em 20 de maio e 9 de junho. “DPAA Homeroom” \u00e9 uma nova marca na s\u00e9rie educacional da organiza\u00e7\u00e3o, projetada para ajudar aqueles que trabalham na ind\u00fastria […]<\/p>\n","protected":false},"author":1,"featured_media":14692,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[69],"tags":[],"class_list":["post-14283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alooh-pt-br"],"acf":[],"yoast_head":"\nDPAA "HOMEROOM" - Alooh Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alooh.org\/dpaa-anuncia-sus-seminarios-web-dpaa-homeroom\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DPAA "HOMEROOM" - 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