{"id":14284,"date":"2020-05-22T13:23:00","date_gmt":"2020-05-22T16:23:00","guid":{"rendered":"http:\/\/prueba.alooh.org\/alooh-webinars-7-etapas-principais-para-modernizar-seus-negocios-de-ooh\/"},"modified":"2022-03-08T15:41:34","modified_gmt":"2022-03-08T18:41:34","slug":"alooh-webinars-7-etapas-principais-para-modernizar-seus-negocios-de-ooh","status":"publish","type":"post","link":"https:\/\/alooh.org\/pt-br\/alooh-webinars-7-etapas-principais-para-modernizar-seus-negocios-de-ooh\/","title":{"rendered":"ALOOH WEBINARS: 7 ETAPAS PRINCIPAIS PARA MODERNIZAR SEUS NEG\u00d3CIOS DE OOH"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]<\/p>\n

Com a presen\u00e7a de mais de 100 pessoas, a ALOOH<\/strong> iniciou sua s\u00e9rie de semin\u00e1rios on-line, divulgando algumas das melhores pr\u00e1ticas das empresas de publicidade mais bem-sucedidas nesse meio, bem como as novas tend\u00eancias que est\u00e3o transformando a maneira de comercializ\u00e1-lo, entendendo<\/span> que a Ind\u00fastria de OOH<\/strong> pode n\u00e3o apenas se otimizar, mas tamb\u00e9m se reinventar de v\u00e1rias maneiras para emergir mais forte dessa crise.<\/span><\/span><\/div>\n
<\/div>\n
Esta primeira edi\u00e7\u00e3o, intitulada \u201c7 etapas principais para modernizar seus neg\u00f3cios de OOH\u201d<\/strong>, foi ditado por Jos\u00e9 Luis Delgado<\/strong>, diretor de vendas da Broadsign<\/strong> na Am\u00e9rica Latina. A empresa Broadsign fornece plataformas de software personalizadas para otimizar o distribui\u00e7\u00e3o de conte\u00fado e obtenha gerenciamento eficiente para uma vasta rede de telas digital.<\/span><\/span><\/div>\n

\nNo in\u00edcio de sua apresenta\u00e7\u00e3o, Delgado comparou a situa\u00e7\u00e3o econ\u00f4mica da ind\u00fastria no antes da pandemia do COVID-19, com o paradigma atual. O orador destacou que \u201cn\u00e3o sabemos como ou quando esta situa\u00e7\u00e3o ser\u00e1 resolvida. Precisamos aproveitar esse tempo para aprender e nos tornar profissionais”.<\/span><\/span><\/div>\n
\n

Delgado enfatizou a import\u00e2ncia da chegada da Programmatic ao OOH, classific\u00e1-lo como “uma frente de batalha onde novos estrat\u00e9gias.” Nesse sentido, ele destacou a digitaliza\u00e7\u00e3o que est\u00e1 tendo no setor, observando que o DOOH atualmente representa mais de 30% do OOH em todo o mundo.<\/p>\n

Segundo o palestrante, o programa \u00e9 “comprar an\u00fancios em computadores e dados mas em telas de publicidade externa “. Isso acontece porque a compra de m\u00eddia OOH tradicional n\u00e3o \u00e9 mais atraente, especialmente em novos compradores, onde os tempos. Negocia\u00e7\u00f5es e problemas operacionais causam atrito. Este tipo de plataformas as vendas program\u00e1ticas est\u00e3o em constante crescimento, dando origem a um novo tipo de neg\u00f3cio, com uma nova clientela, novas fontes de demanda e um forte aumento no valor de Invent\u00e1rio.<\/p>\n

Em rela\u00e7\u00e3o ao final, Delgado respondeu a perguntas do p\u00fablico presente a respeito da Program\u00e1tico e gerenciamento de software para aplica\u00e7\u00e3o em neg\u00f3cios de OOH.<\/p>\n<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Com a presen\u00e7a de mais de 100 pessoas, a ALOOH iniciou sua s\u00e9rie de semin\u00e1rios on-line, divulgando algumas das melhores pr\u00e1ticas das empresas de publicidade mais bem-sucedidas nesse meio, bem como as […]<\/p>\n","protected":false},"author":1,"featured_media":14688,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[69],"tags":[],"class_list":["post-14284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alooh-pt-br"],"acf":[],"yoast_head":"\nALOOH WEBINARS: 7 ETAPAS PRINCIPAIS PARA MODERNIZAR SEUS NEG\u00d3CIOS DE OOH - Alooh Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALOOH WEBINARS: 7 ETAPAS PRINCIPAIS PARA MODERNIZAR SEUS NEG\u00d3CIOS DE OOH - Alooh Latam\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Com a presen\u00e7a de mais de 100 pessoas, a ALOOH iniciou sua s\u00e9rie de semin\u00e1rios on-line, divulgando algumas das melhores pr\u00e1ticas das empresas de publicidade mais bem-sucedidas nesse meio, bem como as […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/\" \/>\n<meta property=\"og:site_name\" content=\"Alooh Latam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aloohlatam\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-22T16:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T18:41:34+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/05\/7-PASOS-CLAVE-PARA-MODERNIZAR-SU-NEGOCIO-OOH.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2956\" \/>\n\t<meta property=\"og:image:height\" content=\"1660\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/alooh.org\/#\/schema\/person\/439293e20131ef752972f72cef70492b\"},\"headline\":\"ALOOH WEBINARS: 7 ETAPAS PRINCIPAIS PARA MODERNIZAR SEUS NEG\u00d3CIOS DE OOH\",\"datePublished\":\"2020-05-22T16:23:00+00:00\",\"dateModified\":\"2022-03-08T18:41:34+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/\"},\"wordCount\":448,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/alooh.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/05\/7-PASOS-CLAVE-PARA-MODERNIZAR-SU-NEGOCIO-OOH.png\",\"articleSection\":[\"ALOOH\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/\",\"url\":\"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/\",\"name\":\"ALOOH WEBINARS: 7 ETAPAS PRINCIPAIS PARA MODERNIZAR SEUS NEG\u00d3CIOS DE OOH - 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Alooh Latam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/","og_locale":"pt_BR","og_type":"article","og_title":"ALOOH WEBINARS: 7 ETAPAS PRINCIPAIS PARA MODERNIZAR SEUS NEG\u00d3CIOS DE OOH - Alooh Latam","og_description":"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] Com a presen\u00e7a de mais de 100 pessoas, a ALOOH iniciou sua s\u00e9rie de semin\u00e1rios on-line, divulgando algumas das melhores pr\u00e1ticas das empresas de publicidade mais bem-sucedidas nesse meio, bem como as […]","og_url":"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/","og_site_name":"Alooh Latam","article_publisher":"https:\/\/www.facebook.com\/aloohlatam","article_published_time":"2020-05-22T16:23:00+00:00","article_modified_time":"2022-03-08T18:41:34+00:00","og_image":[{"width":2956,"height":1660,"url":"https:\/\/alooh.org\/wp-content\/uploads\/2020\/05\/7-PASOS-CLAVE-PARA-MODERNIZAR-SU-NEGOCIO-OOH.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/#article","isPartOf":{"@id":"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/"},"author":{"name":"admin","@id":"https:\/\/alooh.org\/#\/schema\/person\/439293e20131ef752972f72cef70492b"},"headline":"ALOOH WEBINARS: 7 ETAPAS PRINCIPAIS PARA MODERNIZAR SEUS NEG\u00d3CIOS DE OOH","datePublished":"2020-05-22T16:23:00+00:00","dateModified":"2022-03-08T18:41:34+00:00","mainEntityOfPage":{"@id":"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/"},"wordCount":448,"commentCount":0,"publisher":{"@id":"https:\/\/alooh.org\/#organization"},"image":{"@id":"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/#primaryimage"},"thumbnailUrl":"https:\/\/alooh.org\/wp-content\/uploads\/2020\/05\/7-PASOS-CLAVE-PARA-MODERNIZAR-SU-NEGOCIO-OOH.png","articleSection":["ALOOH"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/","url":"https:\/\/alooh.org\/ciclo-de-webinars-alooh-7-pasos-clave-para-modernizar-su-negocio-ooh\/","name":"ALOOH WEBINARS: 7 ETAPAS PRINCIPAIS PARA MODERNIZAR SEUS NEG\u00d3CIOS DE OOH - 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