{"id":14286,"date":"2020-05-22T13:23:00","date_gmt":"2020-05-22T16:23:00","guid":{"rendered":"http:\/\/prueba.alooh.org\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/"},"modified":"2022-03-08T15:43:26","modified_gmt":"2022-03-08T18:43:26","slug":"skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real","status":"publish","type":"post","link":"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/","title":{"rendered":"SKODA INDIA LAN\u00c7A UMA CAMPANHA OOH PROGRAM\u00c1TICO NO TEMPO REAL"},"content":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Skoda Auto,<\/strong> em parceria com a PHD Media<\/strong> criou la\u00e7os em Brandscope \u00cdndia<\/strong> para lan\u00e7ar uma campanha digital fora de casa (OOH) impulsionada programaticamente em tempo real com ROOH<\/strong>, disse a empresa na quarta-feira.<\/p>\n

“Com esta campanha, quer\u00edamos surpreender nossos valiosos consumidores existentes e criar uma consci\u00eancia de marca entre nossos consumidores potenciais. Acreditamos em empurrar os limites para cada campanha e que esta atividade fez precisamente eso”, disse Tarun Jha<\/strong>, chefe de marketing e produto, Skoda Auto India Pvt. Ltd.<\/p>\n

Segundo a companhia, a campanha aproveitou o DOOH para publicar an\u00fancios baseados no reconhecimento de ve\u00edculos em tempo real com a ajuda de algoritmos inteligentes ML-AI<\/strong> pela primeira vez na \u00cdndia.<\/p>\n

\n

“Em primeiro lugar, Skoda como marca tem estado na vanguarda das iniciativas pioneiras inovadoras impulsionadas pela PHD que tem conseguido atrair o p\u00fablico com sucesso. Em segundo lugar, o gigante autom\u00f3vel tem uma s\u00e9rie de variantes, por isso criar v\u00e1rios outdoors em locais proeminentes facilmente ultrapassaria o or\u00e7amento. Portanto, para criar uma campanha atraente e inovadora dentro dos or\u00e7amentos, planejamos o DOOH em pontos-chave de congrega\u00e7\u00e3o de tr\u00e1fego. As localiza\u00e7\u00f5es foram escolhidas atrav\u00e9s da ferramenta patenteada Oohzone da Brandscope, enquanto ROOH ajudou a identificar o DOOH correcto”, disse Deepak Kumar<\/strong>, EVP, ROOH.<\/p>\n<\/div>\n

Os transeuntes frequentes podem ignorar a publicidade tradicional fora de casa, que \u00e9 est\u00e1tica ou pr\u00e9-estabelecida para ser executada rotativamente em ecr\u00e3s digitais, Assim, Skoda e os especialistas do DOOH criaram uma campanha voltada aos viajantes no momento, aproveitando as necessidades e desejos emocionais em tempo real dos consumidores, acrescentou a empresa.<\/div>\n
<\/div>\n
“Aproveitando a tecnologia para oferecer uma experi\u00eancia contextualizada aos clientes de Skoda fora de casa, estamos criando novos pontos de refer\u00eancia para a categoria” disse Jyoti Kumar Bansal<\/strong>, CEO, PHD Media India.<\/div>\n
<\/div>\n

[\/vc_column_text][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Skoda Auto, em parceria com a PHD Media criou la\u00e7os em Brandscope \u00cdndia para lan\u00e7ar uma campanha digital fora de casa (OOH) impulsionada programaticamente em tempo real com ROOH, disse a empresa na […]<\/p>\n","protected":false},"author":1,"featured_media":14685,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[69,93],"tags":[],"class_list":["post-14286","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alooh-pt-br","category-noticias-pt-br"],"acf":[],"yoast_head":"\nSKODA INDIA LAN\u00c7A UMA CAMPANHA OOH PROGRAM\u00c1TICO NO TEMPO REAL - Alooh Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SKODA INDIA LAN\u00c7A UMA CAMPANHA OOH PROGRAM\u00c1TICO NO TEMPO REAL - Alooh Latam\" \/>\n<meta property=\"og:description\" content=\"[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]Skoda Auto, em parceria com a PHD Media criou la\u00e7os em Brandscope \u00cdndia para lan\u00e7ar uma campanha digital fora de casa (OOH) impulsionada programaticamente em tempo real com ROOH, disse a empresa na […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/\" \/>\n<meta property=\"og:site_name\" content=\"Alooh Latam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aloohlatam\" \/>\n<meta property=\"article:published_time\" content=\"2020-05-22T16:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T18:43:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/05\/skodia-programatica-tiempo-real.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1574\" \/>\n\t<meta property=\"og:image:height\" content=\"1204\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/alooh.org\/#\/schema\/person\/439293e20131ef752972f72cef70492b\"},\"headline\":\"SKODA INDIA LAN\u00c7A UMA CAMPANHA OOH PROGRAM\u00c1TICO NO TEMPO REAL\",\"datePublished\":\"2020-05-22T16:23:00+00:00\",\"dateModified\":\"2022-03-08T18:43:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/\"},\"wordCount\":411,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/alooh.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/05\/skodia-programatica-tiempo-real.png\",\"articleSection\":[\"ALOOH\",\"NOTICIAS\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/\",\"url\":\"https:\/\/alooh.org\/pt-br\/skoda-india-lanca-uma-campanha-ooh-programatico-no-tempo-real\/\",\"name\":\"SKODA INDIA LAN\u00c7A UMA CAMPANHA OOH PROGRAM\u00c1TICO NO TEMPO REAL - 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