{"id":14288,"date":"2020-06-10T13:23:00","date_gmt":"2020-06-10T16:23:00","guid":{"rendered":"http:\/\/prueba.alooh.org\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/"},"modified":"2022-03-08T15:40:58","modified_gmt":"2022-03-08T18:40:58","slug":"alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas","status":"publish","type":"post","link":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/","title":{"rendered":"ALOOH WEBINARS: AUDI\u00caNCIAS OOH &#8211; LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS"},"content":{"rendered":"<p><span title=\"\">Com a presen\u00e7a de mais de 110 participantes, um novo epis\u00f3dio de <\/span><span title=\"\"><strong>ALOOH Webinars<\/strong>.<\/span>\u00a0<span title=\"\">Nesta ocasi\u00e3o, <strong>Adri\u00e1n Barreiros<\/strong>, Fundador e Diretor de <\/span><span title=\"\"><strong>Linchpin Solutions<\/strong>, apresentou <strong>\u201cAudi\u00eancias OOH: Lideran\u00e7a Anal\u00f3gica em M\u00eddia e <\/strong><\/span><span title=\"\"><strong>Digital em plataformas\u201d<\/strong>.<\/span><\/p>\n<p><span title=\"\">Adri\u00e1n Barreiros, especialista argentino em audi\u00eancias publicit\u00e1rias, trabalhou com <\/span><span title=\"\">diferentes neg\u00f3cios de OOH, desenvolvendo e melhorando as capacidades de vendas, <\/span><span title=\"\">aperfei\u00e7oando o valor percebido da marca, produtos e servi\u00e7os oferecidos pela <\/span><span title=\"\">as empresas. <\/span><span title=\"\">Para come\u00e7ar, Barreiros mostrou as caracter\u00edsticas de m\u00eddias e plataformas anal\u00f3gicas <\/span><span title=\"\">em termos de capacidade de fornecer informa\u00e7\u00f5es sobre p\u00fablicos que permitem <\/span><span title=\"\">Anunciantes e ag\u00eancias tomam melhores decis\u00f5es, com \u00eanfase especial no OOH <\/span><span title=\"\">e DOOH.<\/span><\/p>\n<p>Na reuni\u00e3o, o palestrante mostrou as vantagens e a necessidade de implementar medi\u00e7\u00f5es de audi\u00eancia na ind\u00fastria de OOH, pois elas podem aumentar a rotatividade, aumentar a participa\u00e7\u00e3o de mercado e melhorar o monitoramento de atividade do anunciante. Assim, de acordo com o orador,<em> \u201conde voc\u00ea come\u00e7a a medir Audi\u00eancias de OOH, o sistema demonstra sua lideran\u00e7a em divulga\u00e7\u00e3o e frequ\u00eancia geogr\u00e1fica, com rela\u00e7\u00e3o a outras alternativas tradicionais \u201d<\/em>.<\/p>\n<p>Dessa maneira, Barreiros demonstrou que modelar o p\u00fablico a partir da \u201coportunidade\u201d O contato permite mostrar superioridade sobre outras m\u00eddias anal\u00f3gicas e que contribui para a argumenta\u00e7\u00e3o que define lideran\u00e7a e valor percebido, permitindo manter ou aumentar as taxas: <em>&#8220;OOH \u00e9 um meio prim\u00e1rio, n\u00e3o um complemento&#8221;.<\/em><\/p>\n<p>Por outro lado, o palestrante falou sobre a sinergia do OOH com a atividade online: <em>&#8220;OOH tem a capacidade de despertar interesse no p\u00fablico mais rapidamente e escalar, enquanto as plataformas digitais s\u00e3o as melhores para impulsionar interesse&#8221;<\/em>. Barreiros indicou que <em>&#8220;existem m\u00faltiplas fontes que permitem discutir a impacto superior do OOH nos resultados on-line. A recomenda\u00e7\u00e3o \u00e9 sempre Al\u00e9m disso, crie estudos de caso e depoimentos que refor\u00e7am esse ponto\u201d.<\/em><\/p>\n<div>Ao final, Barreiros respondeu \u00e0s perguntas e d\u00favidas dos participantes e <strong>Guillermo de Lella<\/strong>, vice-presidente da ALOOH, anunciou algumas not\u00edcias sobre ALOOH e anunciou uma nova reuni\u00e3o da ind\u00fastria de OOH para a pr\u00f3xima semana (Quarta-feira, 10 de junho).<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Com a presen\u00e7a de mais de 110 participantes, um novo epis\u00f3dio de ALOOH Webinars.\u00a0Nesta ocasi\u00e3o, Adri\u00e1n Barreiros, Fundador e Diretor de Linchpin Solutions, apresentou \u201cAudi\u00eancias OOH: Lideran\u00e7a Anal\u00f3gica em M\u00eddia e Digital em plataformas\u201d. Adri\u00e1n Barreiros, especialista argentino em audi\u00eancias publicit\u00e1rias, trabalhou com diferentes neg\u00f3cios de OOH, desenvolvendo e melhorando as capacidades de vendas, aperfei\u00e7oando [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14670,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[69],"tags":[],"class_list":["post-14288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-alooh-pt-br"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ALOOH WEBINARS: AUDI\u00caNCIAS OOH - LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS - Alooh Latam<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ALOOH WEBINARS: AUDI\u00caNCIAS OOH - LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS - Alooh Latam\" \/>\n<meta property=\"og:description\" content=\"Com a presen\u00e7a de mais de 110 participantes, um novo epis\u00f3dio de ALOOH Webinars.\u00a0Nesta ocasi\u00e3o, Adri\u00e1n Barreiros, Fundador e Diretor de Linchpin Solutions, apresentou \u201cAudi\u00eancias OOH: Lideran\u00e7a Anal\u00f3gica em M\u00eddia e Digital em plataformas\u201d. Adri\u00e1n Barreiros, especialista argentino em audi\u00eancias publicit\u00e1rias, trabalhou com diferentes neg\u00f3cios de OOH, desenvolvendo e melhorando as capacidades de vendas, aperfei\u00e7oando [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/\" \/>\n<meta property=\"og:site_name\" content=\"Alooh Latam\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/aloohlatam\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-10T16:23:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-03-08T18:40:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2130\" \/>\n\t<meta property=\"og:image:height\" content=\"1456\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/alooh.org\/#\/schema\/person\/439293e20131ef752972f72cef70492b\"},\"headline\":\"ALOOH WEBINARS: AUDI\u00caNCIAS OOH &#8211; LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS\",\"datePublished\":\"2020-06-10T16:23:00+00:00\",\"dateModified\":\"2022-03-08T18:40:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/\"},\"wordCount\":393,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/alooh.org\/#organization\"},\"image\":{\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png\",\"articleSection\":[\"ALOOH\"],\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/\",\"url\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/\",\"name\":\"ALOOH WEBINARS: AUDI\u00caNCIAS OOH - LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS - Alooh Latam\",\"isPartOf\":{\"@id\":\"https:\/\/alooh.org\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png\",\"datePublished\":\"2020-06-10T16:23:00+00:00\",\"dateModified\":\"2022-03-08T18:40:58+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#primaryimage\",\"url\":\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png\",\"contentUrl\":\"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png\",\"width\":2130,\"height\":1456},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/alooh.org\/pt-br\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ALOOH WEBINARS: AUDI\u00caNCIAS OOH &#8211; LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/alooh.org\/#website\",\"url\":\"https:\/\/alooh.org\/\",\"name\":\"Alooh Latam\",\"description\":\"Asociacion Latinoamericana de Out of Home\",\"publisher\":{\"@id\":\"https:\/\/alooh.org\/#organization\"},\"alternateName\":\"Alooh\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/alooh.org\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/alooh.org\/#organization\",\"name\":\"Asociacion Latinoamericana de Out of Home\",\"alternateName\":\"Alooh\",\"url\":\"https:\/\/alooh.org\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/alooh.org\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/alooh.org\/wp-content\/uploads\/2023\/06\/alooh-logo-web-search.jpg\",\"contentUrl\":\"https:\/\/alooh.org\/wp-content\/uploads\/2023\/06\/alooh-logo-web-search.jpg\",\"width\":1667,\"height\":1667,\"caption\":\"Asociacion Latinoamericana de Out of Home\"},\"image\":{\"@id\":\"https:\/\/alooh.org\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/aloohlatam\",\"https:\/\/www.instagram.com\/aloohlatam\",\"https:\/\/www.linkedin.com\/company\/alooh.org\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/alooh.org\/#\/schema\/person\/439293e20131ef752972f72cef70492b\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/alooh.org\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0a49492904ce51ae70ea053ea7bb4e9f90e81195de73bcc5b00d8bc8fd73c83c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0a49492904ce51ae70ea053ea7bb4e9f90e81195de73bcc5b00d8bc8fd73c83c?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/alooh.org\"],\"url\":\"https:\/\/alooh.org\/pt-br\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ALOOH WEBINARS: AUDI\u00caNCIAS OOH - LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS - Alooh Latam","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/","og_locale":"pt_BR","og_type":"article","og_title":"ALOOH WEBINARS: AUDI\u00caNCIAS OOH - LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS - Alooh Latam","og_description":"Com a presen\u00e7a de mais de 110 participantes, um novo epis\u00f3dio de ALOOH Webinars.\u00a0Nesta ocasi\u00e3o, Adri\u00e1n Barreiros, Fundador e Diretor de Linchpin Solutions, apresentou \u201cAudi\u00eancias OOH: Lideran\u00e7a Anal\u00f3gica em M\u00eddia e Digital em plataformas\u201d. Adri\u00e1n Barreiros, especialista argentino em audi\u00eancias publicit\u00e1rias, trabalhou com diferentes neg\u00f3cios de OOH, desenvolvendo e melhorando as capacidades de vendas, aperfei\u00e7oando [&hellip;]","og_url":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/","og_site_name":"Alooh Latam","article_publisher":"https:\/\/www.facebook.com\/aloohlatam","article_published_time":"2020-06-10T16:23:00+00:00","article_modified_time":"2022-03-08T18:40:58+00:00","og_image":[{"width":2130,"height":1456,"url":"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png","type":"image\/png"}],"author":"admin","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#article","isPartOf":{"@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/"},"author":{"name":"admin","@id":"https:\/\/alooh.org\/#\/schema\/person\/439293e20131ef752972f72cef70492b"},"headline":"ALOOH WEBINARS: AUDI\u00caNCIAS OOH &#8211; LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS","datePublished":"2020-06-10T16:23:00+00:00","dateModified":"2022-03-08T18:40:58+00:00","mainEntityOfPage":{"@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/"},"wordCount":393,"commentCount":0,"publisher":{"@id":"https:\/\/alooh.org\/#organization"},"image":{"@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#primaryimage"},"thumbnailUrl":"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png","articleSection":["ALOOH"],"inLanguage":"pt-BR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/","url":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/","name":"ALOOH WEBINARS: AUDI\u00caNCIAS OOH - LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS - Alooh Latam","isPartOf":{"@id":"https:\/\/alooh.org\/#website"},"primaryImageOfPage":{"@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#primaryimage"},"image":{"@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#primaryimage"},"thumbnailUrl":"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png","datePublished":"2020-06-10T16:23:00+00:00","dateModified":"2022-03-08T18:40:58+00:00","breadcrumb":{"@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/"]}]},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#primaryimage","url":"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png","contentUrl":"https:\/\/alooh.org\/wp-content\/uploads\/2020\/06\/ciclo-webinars.png","width":2130,"height":1456},{"@type":"BreadcrumbList","@id":"https:\/\/alooh.org\/pt-br\/alooh-webinars-audiencias-ooh-lideranca-analogica-em-midia-e-digital-em-plataformas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/alooh.org\/pt-br\/"},{"@type":"ListItem","position":2,"name":"ALOOH WEBINARS: AUDI\u00caNCIAS OOH &#8211; LIDERAN\u00c7A ANAL\u00d3GICA EM M\u00cdDIA E DIGITAL EM PLATAFORMAS"}]},{"@type":"WebSite","@id":"https:\/\/alooh.org\/#website","url":"https:\/\/alooh.org\/","name":"Alooh Latam","description":"Asociacion Latinoamericana de Out of Home","publisher":{"@id":"https:\/\/alooh.org\/#organization"},"alternateName":"Alooh","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/alooh.org\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"pt-BR"},{"@type":"Organization","@id":"https:\/\/alooh.org\/#organization","name":"Asociacion Latinoamericana de Out of Home","alternateName":"Alooh","url":"https:\/\/alooh.org\/","logo":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/alooh.org\/#\/schema\/logo\/image\/","url":"https:\/\/alooh.org\/wp-content\/uploads\/2023\/06\/alooh-logo-web-search.jpg","contentUrl":"https:\/\/alooh.org\/wp-content\/uploads\/2023\/06\/alooh-logo-web-search.jpg","width":1667,"height":1667,"caption":"Asociacion Latinoamericana de Out of Home"},"image":{"@id":"https:\/\/alooh.org\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/aloohlatam","https:\/\/www.instagram.com\/aloohlatam","https:\/\/www.linkedin.com\/company\/alooh.org"]},{"@type":"Person","@id":"https:\/\/alooh.org\/#\/schema\/person\/439293e20131ef752972f72cef70492b","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/alooh.org\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0a49492904ce51ae70ea053ea7bb4e9f90e81195de73bcc5b00d8bc8fd73c83c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0a49492904ce51ae70ea053ea7bb4e9f90e81195de73bcc5b00d8bc8fd73c83c?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/alooh.org"],"url":"https:\/\/alooh.org\/pt-br\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/posts\/14288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/comments?post=14288"}],"version-history":[{"count":0,"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/posts\/14288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/media\/14670"}],"wp:attachment":[{"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/media?parent=14288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/categories?post=14288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/alooh.org\/pt-br\/wp-json\/wp\/v2\/tags?post=14288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}