Starting this year, the Latin American Out of Home Association (ALOOH) expands its Board of Directors by incorporating new members from the founding companies. The main objective of the incorporations is to add new voices that’re committed to strengthening, defending and promoting the Outdoor Advertising Industry unit in the region.

From Argentina, Sebastián García, vice president of the Cámara Argentina de Publicidad en Vía Pública and general manager of Grupo Girola will join us.

From Brazil, Hallison Pontarolla, who has been director of Outdoormídia for more than 20 years and today serves as vice president of the Central de Outdoor, the association that brings together more than 160 OOH companies nationwide.

Also, Fernando Escobar, from Mexico, regional general manager of Grupo Vallas, a company that today maintains a presence in eight Latin American countries and reaches all over the world.

Finally, Mauricio Prieto Uribe, from Colombia, president of MarketMedios, one of the largest advertising marketing companies in the country will join the board.

The new members are integrated into the current board made up of the president Gabriel Cedrone (Grupo Vallas, Mexico), the vice presidents Valerio Junkes (Central de Outdoor of Brazil) and Tulio Ángel (Asomedios, Colombia), the vice president and CEO Guillermo de Lella (Argentine Chamber of Public Road Advertising) and the executive director Adriana Araúz (Asomedios, Colombia).