From Monday, September 20 to Wednesday, September 29, the ALOOH LIVE 2021 FORUM: AIRPLANE MODE will take place. You can now register for free here We invite you to discover what brands think, connect with the OOH world, generate links and business relationships. You will be able to know the most relevant ideas, developments and […]
The Latin American Out of Home Association ALOOH gives the welcome, as a member and sponsor, to Scopesi, an advertising audit and research company. In this way, Scopesi will have a dialogue and active participation with all the members of ALOOH. Founded in 1986 in Buenos Aires, Argentina, Scopesi aims to provide the outdoor advertising […]
NEW EDITION OF THE MOST IMPORTANT MEETING OF THE OOH INDUSTRY IN THE REGION. IN SEPTEMBER THE OUTDOOR ADVERTISING BUSINESS WILL LIVE A DIFFERENT EXPERIENCE. The ALOOH FORUM is already the most important meeting of the Out of Home industry in Latin America. Last year, the ALOOH LIVE FORUM became the first virtual meeting of […]
La Asociación latinoamericana de Out of Home saluda a toda la industria de publicidad exterior y anuncia su nueva agenda anual con propuestas innovadoras y desafiantes. En agosto de este año se llevará a cabo una segunda edición del Foro Alooh Live, la expresión virtual de la importante reunión anual que ALOOH realiza año tras […]
The third now fortnightly World Out of Home Organization conference call with national and other Out of Home associations took place on Thursday April 16. Represented were associations from all major countries including the US, many in Latin America, Europe and Africa plus India, China and Australia. All spoke feelingly about the difficulties their countries […]
Starting this year, the Latin American Out of Home Association (ALOOH) expands its Board of Directors by incorporating new members from the founding companies. The main objective of the incorporations is to add new voices that’re committed to strengthening, defending and promoting the Outdoor Advertising Industry unit in the region. From Argentina, Sebastián García, vice president of […]
The largest meeting in the history of OOH brought together the entire market for outdoor advertising in Latin America for eight days of permanent connection. The initiative was the virtual expression of the important annual meeting that ALOOH, the Latam Association of Out of Home, holds year after year in different cities of the region. […]
SCOPEN and Más Cartagena presented the TREND SCORE LATAM 2020 report on the impact of Covid-19 on the advertiser advertising market for Latam. The paper was announced during the Forum: “The Creative and Content Industry facing the current situation”, organized by the Colombian Union of Advertising Companies and Más Cartagena. The document had the collaboration […]
Financial advisory company PJ Solomon published an analysis “TODAY’S ADVERTISING: WHERE ARE WE NOW? 2020”, about the current situation of Media in the US, including digital media, OOH/Outdoor, Television, Radio, Podcasts and Graphics. Regarding the OOH Industry in particular, the study indicates that business as a whole is expected to decrease by 15-20% as a […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] From Monday, July 27, the #OurSecondChance campaign, launched by the World Out of Home Organization WOOHO, with the support of ALOOH, began to be implemented throughout Latin America. “OurSecondChance” aims to […]
