La Asociación latinoamericana de Out of Home saluda a toda la industria de publicidad exterior y anuncia su nueva agenda anual con propuestas innovadoras y desafiantes. En agosto de este año se llevará a cabo una segunda edición del Foro Alooh Live, la expresión virtual de la importante reunión anual que ALOOH realiza año tras […]
The third now fortnightly World Out of Home Organization conference call with national and other Out of Home associations took place on Thursday April 16. Represented were associations from all major countries including the US, many in Latin America, Europe and Africa plus India, China and Australia. All spoke feelingly about the difficulties their countries […]
The largest meeting in the history of OOH brought together the entire market for outdoor advertising in Latin America for eight days of permanent connection. The initiative was the virtual expression of the important annual meeting that ALOOH, the Latam Association of Out of Home, holds year after year in different cities of the region. […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] From Monday, July 27, the #OurSecondChance campaign, launched by the World Out of Home Organization WOOHO, with the support of ALOOH, began to be implemented throughout Latin America. “OurSecondChance” aims to […]
According to the company, the campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms for the very first time in India. Skoda Auto in association with PHD Media roped in Brandscope India to launch a real-time programmatically propelled digital out-of-home (DOOH) campaign with ROOH, the […]
Having dedicated the last 10 years of my life to the business of Out of Home advertising, it seems somewhat counterproductive to recommend that people stay home. Yet this is the firm advice of our government and medical professionals worldwide. We are in uncharted territory. COVID-19 has disrupted all of our lives in ways that […]
