Financial advisory company PJ Solomon published an analysis “TODAY’S ADVERTISING: WHERE ARE WE NOW? 2020”, about the current situation of Media in the US, including digital media, OOH/Outdoor, Television, Radio, Podcasts and Graphics.
Regarding the OOH Industry in particular, the study indicates that business as a whole is expected to decrease by 15-20% as a result of the COVID-19 and the decline in the advertising budget. In the US, although investment in OOH has decreased in most of the country, certain segments or verticals of OOH continue to function properly.
According to the report, the OOH market for the long term remains positive “given that it’s the only media channel that can effectively reach a mass audience”.
If you want to download the full paper, click here
