The World Out of Home Organization (WOOHO) with ALOOH and in coordination with the British creative agency New Commercial Arts, launched Digital Out of Home’s global campaign, “OurSecondChance”. The campaign is supported by OOH media owners worldwide and trade associations, with an estimated budget of $25 million from core inventory. In addition, the company Grand […]
Central de Outdoor, the entity that brings together and represents the OOH Industry in Brazil, appointed João Batista de Oliveira to occupy the position of new president of the association. The decision was made on July 8, virtually, by the General Assembly. Batista de Oliveira, who until then served as vice president of Central de […]
Once again, and within the ALOOH Webinar Cycle, a virtual episode focused on the Out of Home industry was held. On this occasion, Liang Zhu, Founder and COO of Led & Go introduced “Financing for the Post Pandemic Reactivation” Led & Go is a company dedicated to the development of Digital Projects with special emphasis […]
The marketing company Ipsos Peru carried out, on behalf of Alac Outdoor, a market study called “New consumer expectations and the use of post-quarantine media”. The research aimed to know, analyze and study the relationship between Peruvian post-quarantine audiences and the media (TV, outdoor advertising, digital media, radio and written press). Through this report, their […]
