The largest meeting in the history of OOH brought together the entire market for outdoor advertising in Latin America for eight days of permanent connection. The initiative was the virtual expression of the important annual meeting that ALOOH, the Latam Association of Out of Home, holds year after year in different cities of the region. […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] From Monday, July 27, the #OurSecondChance campaign, launched by the World Out of Home Organization WOOHO, with the support of ALOOH, began to be implemented throughout Latin America. “OurSecondChance” aims to […]
Financial advisory company PJ Solomon published an analysis “TODAY’S ADVERTISING: WHERE ARE WE NOW? 2020”, about the current situation of Media in the US, including digital media, OOH/Outdoor, Television, Radio, Podcasts and Graphics. Regarding the OOH Industry in particular, the study indicates that business as a whole is expected to decrease by 15-20% as a […]
SCOPEN and Más Cartagena presented the TREND SCORE LATAM 2020 report on the impact of Covid-19 on the advertiser advertising market for Latam. The paper was announced during the Forum: “The Creative and Content Industry facing the current situation”, organized by the Colombian Union of Advertising Companies and Más Cartagena. The document had the collaboration […]
The World Out of Home Organization (WOOHO) with ALOOH and in coordination with the British creative agency New Commercial Arts, launched Digital Out of Home’s global campaign, “OurSecondChance”. The campaign is supported by OOH media owners worldwide and trade associations, with an estimated budget of $25 million from core inventory. In addition, the company Grand […]
Central de Outdoor, the entity that brings together and represents the OOH Industry in Brazil, appointed João Batista de Oliveira to occupy the position of new president of the association. The decision was made on July 8, virtually, by the General Assembly. Batista de Oliveira, who until then served as vice president of Central de […]
Once again, and within the ALOOH Webinar Cycle, a virtual episode focused on the Out of Home industry was held. On this occasion, Liang Zhu, Founder and COO of Led & Go introduced “Financing for the Post Pandemic Reactivation” Led & Go is a company dedicated to the development of Digital Projects with special emphasis […]
The marketing company Ipsos Peru carried out, on behalf of Alac Outdoor, a market study called “New consumer expectations and the use of post-quarantine media”. The research aimed to know, analyze and study the relationship between Peruvian post-quarantine audiences and the media (TV, outdoor advertising, digital media, radio and written press). Through this report, their […]
Once more, ALOOH did a virtual meeting of the OOH industry in the region, with the aim of continuing to share opinions and experiences around the new global paradigm. Gabriel Cedrone, President of ALOOH, was in charge of introducing and translating the invited speakers. First, Kym Frank, President of Geopath, the New York-based expert audience […]
With the presence of more than 110 participants, a new episode of ALOOH Webinars was held. On this occasion, Adrián Barreiros, Founder and Director of Linchpin Solutions, presented “OOH Audiences: Analogue Leadership in Media and Digital on Platforms” Adrián Barreiros, argentine expert in advertising audiences, has worked with different OOH businesses, developing and improving sales […]
