SCOPEN and Más Cartagena presented the TREND SCORE LATAM 2020 report on the impact of Covid-19 on the advertiser advertising market for Latam. The paper was announced during the Forum: “The Creative and Content Industry facing the current situation”, organized by the Colombian Union of Advertising Companies and Más Cartagena. The document had the collaboration […]
Financial advisory company PJ Solomon published an analysis “TODAY’S ADVERTISING: WHERE ARE WE NOW? 2020”, about the current situation of Media in the US, including digital media, OOH/Outdoor, Television, Radio, Podcasts and Graphics. Regarding the OOH Industry in particular, the study indicates that business as a whole is expected to decrease by 15-20% as a […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column centered_text=”true” column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text] From Monday, July 27, the #OurSecondChance campaign, launched by the World Out of Home Organization WOOHO, with the support of ALOOH, began to be implemented throughout Latin America. “OurSecondChance” aims to […]
