WOOHO LAUNCHES #OURSECONDCHANCE, THE WORLD’S LARGEST DOOH CAMPAIGN

The World Out of Home Organization (WOOHO) with ALOOH and in coordination with the British creative agency New Commercial Arts, launched Digital Out of Home’s global campaign, “OurSecondChance”. The campaign is supported by OOH media owners worldwide and trade associations, with an estimated budget of $25 million from core inventory. In addition, the company Grand […]

WOOHO LAUNCHES #OURSECONDCHANCE, THE WORLD’S LARGEST DOOH CAMPAIGN Leer más

JOÃO BATISTA DE OLIVEIRA IS THE NEW PRESIDENT OF CENTRAL DE OUTDOOR

Central de Outdoor, the entity that brings together and represents the OOH Industry in Brazil, appointed João Batista de Oliveira to occupy the position of new president of the association. The decision was made on July 8, virtually, by the General Assembly. Batista de Oliveira, who until then served as vice president of Central de […]

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ACCORDING TO IPSOS PERU, FOR “POST QUARANTINE” CONSUMERS, OOH ADVERTISING IS THE MOST RELIABLE

The marketing company Ipsos Peru carried out, on behalf of Alac Outdoor, a market study called “New consumer expectations and the use of post-quarantine media”. The research aimed to know, analyze and study the relationship between Peruvian post-quarantine audiences and the media (TV, outdoor advertising, digital media, radio and written press). Through this report, their […]

ACCORDING TO IPSOS PERU, FOR “POST QUARANTINE” CONSUMERS, OOH ADVERTISING IS THE MOST RELIABLE Leer más

EXPERIENCES AND OPINIONS OF THE OOH INDUSTRY IN THE WORLD

Once more, ALOOH did a virtual meeting of the OOH industry in the region, with the aim of continuing to share opinions and experiences around the new global paradigm. Gabriel Cedrone, President of ALOOH, was in charge of introducing and translating the invited speakers. First, Kym Frank, President of Geopath, the New York-based expert audience […]

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ALOOH WEBINARS: OOH AUDIENCES – ANALOGUE LEADERSHIP IN MEDIA AND DIGITAL ON PLATFORMS

With the presence of more than 110 participants, a new episode of ALOOH Webinars was held. On this occasion, Adrián Barreiros, Founder and Director of Linchpin Solutions, presented “OOH Audiences: Analogue Leadership in Media and Digital on Platforms” Adrián Barreiros, argentine expert in advertising audiences, has worked with different OOH businesses, developing and improving sales […]

ALOOH WEBINARS: OOH AUDIENCES – ANALOGUE LEADERSHIP IN MEDIA AND DIGITAL ON PLATFORMS Leer más

FROM PREMIUM MARKET INSIGHTS: DOOH MARKET, KEYFACTS AND PREDICTIONS UNTIL 2023

The latest market intelligence study on Digital-Out-Of-Home (DOOH) relies on the statistics derived from both primary and secondary research to present insights pertaining to the forecasting model, opportunities, and competitive landscape of Digital-Out-Of-Home (DOOH) market for the forecast period. The global digital-out-of-home Market was valued at $3,639.30 million in 2016, and is estimated to reach […]

FROM PREMIUM MARKET INSIGHTS: DOOH MARKET, KEYFACTS AND PREDICTIONS UNTIL 2023 Leer más

WEBINARS “DPAA HOMEROOM”

DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that it will host a pair of “DPAA Homeroom” learning from home webinars on May 20 and June 9. “DPAA Homeroom” represents an expansion and new branding of the organization’s continuing education […]

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ALOOH WEBINARS: 7 KEY STEPS TO MODERNIZE YOUR OOH BUSINESS

[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]With the presence of more than 100 people, ALOOH began its series of Webinars, thus publicizing some of the best practices of the most successful advertising companies in this medium, as well as […]

ALOOH WEBINARS: 7 KEY STEPS TO MODERNIZE YOUR OOH BUSINESS Leer más