Following the cycle of meetings to exchange opinions and experiences about the reality of COVID-19, ALOOH held a new virtual meeting of the OOH industry for the region, with the aim of sharing experiences from countries in the phase of economic recovery or where government measures have not been so strict. The meeting, presented and […]
The latest market intelligence study on Digital-Out-Of-Home (DOOH) relies on the statistics derived from both primary and secondary research to present insights pertaining to the forecasting model, opportunities, and competitive landscape of Digital-Out-Of-Home (DOOH) market for the forecast period. The global digital-out-of-home Market was valued at $3,639.30 million in 2016, and is estimated to reach […]
[vc_row type=”in_container” full_screen_row_position=”middle” scene_position=”center” text_color=”dark” text_align=”left” overlay_strength=”0.3″ shape_divider_position=”bottom” bg_image_animation=”none”][vc_column column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”none” column_border_radius=”none” width=”1/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][vc_column_text]With the presence of more than 100 people, ALOOH began its series of Webinars, thus publicizing some of the best practices of the most successful advertising companies in this medium, as well as […]
DPAA, the leading global trade marketing association representing advertising and content outside the home while driving the digitization of out-of-home media, announced today that it will host a pair of “DPAA Homeroom” learning from home webinars on May 20 and June 9. “DPAA Homeroom” represents an expansion and new branding of the organization’s continuing education […]
According to the company, the campaign leveraged DOOH to serve ads based on vehicle recognition in real-time with the help of intelligent ML-AI algorithms for the very first time in India. Skoda Auto in association with PHD Media roped in Brandscope India to launch a real-time programmatically propelled digital out-of-home (DOOH) campaign with ROOH, the […]
Once again, companies from the Latin American OOH Industry met in a new virtual meeting organized by ALOOH, the Latin American Association of Outdoor Advertising. The meeting had the presence of more than 150 companies, professionals in the field and the presence of great references of OOH worldwide, in which various topics related to the […]
Having dedicated the last 10 years of my life to the business of Out of Home advertising, it seems somewhat counterproductive to recommend that people stay home. Yet this is the firm advice of our government and medical professionals worldwide. We are in uncharted territory. COVID-19 has disrupted all of our lives in ways that […]
The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases. The campaign will run on OOH sites donated by media owners in countries […]
